Factor Owners


Baden Cooke raced in the professional peloton for 14 years before retiring after the 2013 Vuelta a España. Baden had a decorated career; including a stage win and overall Green Jersey in the 2003 Tour de France. Baden represented Australia at the Athens Olympics and raced in Europe for top teams such as FDJ, Saxo Bank and Orica-GreenEDGE. Baden brings years of professional racing experience to Factor Bikes, he is hands on in testing every new model to ensure that handling and performance are of the highest quality.

After concluding his cycling career, Rob Gitelis relocated to Taiwan in 1996 to enter the Carbon Fibre industry and is seen as one of the founders of Carbon Composite bikes in Asia. Rob has worked on many Ironman and Tour de France winning bikes over the years, one year having as many as five bikes represented in the Tour de France. There have been many changes in Carbon Fibre bikes over the past 20 years, and Rob has been a key part of that innovation. Rob is the driving force of the engineering prowess that exists in Factor.