Rewrite the Rules

Challenge what you know about ultralite road bikes with the O2 V.A.M.

Discover the ViSTA

The Factor ViSTA ended up on the top podium spots at Gravel Worlds 2019.


O2 V.A.M.






Made for you. By us. 

Unlike most in our industry, Factor is the sole owner of the Factor production facility and author of each and every Factor bicycle. It’s this steadfast commitment to in-house design, testing and production that creates and environment in which inspiration becomes an essential component of perfection.

Perfection doesn’t occur by accident or luck. Instead it’s the product of personally and obsessively overseeing every detail, no matter how small.

Our Athletes

We are proud to support these teams and athletes. Since our start, we have been trusted by pros and have seem podiums in the Tour de France, Paris Roubiax, Ironmans, and more. Their feedback is critical to our process, because hardwork and real life can’t be imitated in the factory.

News & Media