Factor Bikes UK

Experience Factor in the UK

Our UK team are available for online appointments to discuss your new Factor Bikes purchase. Book your meeting here

In 2007, Factor Bikes was born in an industrial unit in Norfolk, England. In 2021, Factor Bikes has become a recognised name on the world stage and our bikes can be found in the highest echelons of cycling.

In the UK, Factor Bikes are available to order directly online or by visiting our dedicated Experience Centre in Hethel, Norfolk.

Our showrooms offer bike fittings and test rides by appointment and our dedicated Factor team in the UK are here to help guide you through the Factor Experience; from the initial consultation and bike selection, through to your fit, set up and delivery of your new bike. 

COVID-19 – In line with government restrictions our showrooms are currently only available by appointment. Our team are on hand remotely to assist with any enquiries or technical support. If you have any questions at all, get in touch by telephone, email or social media.

Your Factor experience awaits

Get in touch using the contact form, call us directly on 01953 687 330 or email [email protected]

We are currently offering a video appointment service to discuss your new Factor purchase. Book an appointment and our team will guide you through our story, our technology and the bikes you are interested in.

Contact Us Today

Order in the UK

Order direct from Factor Bikes in the UK to enjoy the complete Factor Experience. Our dedicated team are on hand to help you choose the right bike, get the right fit and enjoy the highest levels of service and support before and after your purchase. For more information contact our team today.

Factor Bikes Showroom

Browse and learn more about the latest and greatest bikes available from Factor online or by visiting one of our dedicated showrooms. 

Factor Workshop

Completely customise the specification of your new bike and it will be built in-house by our team of mechanics. In the UK we are able to offer Shimano, SRAM and Campagnolo groupset options.

Retül Bike Fitting

We use Retül bike fit data to ensure the perfect size and set up of the bike is achieved. We understand the importance of a bike fitting for your comfort and confidence on your bike.

Book Test Rides

A limited number of test bikes are available for rides from our Customer Experience Centre in Norfolk. Please book ahead for this to ensure we have the availability of your chosen model.

Cycle to Work Schemes & Finance Options

Cycle Scheme

Factor Bikes UK are registered with CycleScheme. Cyclescheme is an employee benefit that saves you 25-39% on a bike, you pay nothing upfront and the payments are taken tax efficiently from your salary by your employer. For more information on how to use the scheme on your Factor purchase please contact our team.

duologi - Finance Option

Finance is a fantastic way to spread the cost of your purchase. To make it easy we’ve partnered with Duologi whose smart technology lets you apply for and then complete the loan application quickly and entirely online. For more information on how to make an application please contact the Factor Bikes UK team directly.

*Available in the UK only

Green Commute Initiative

Green Commute Initiative is a leading cycle to work scheme with no £1,000 limit. Factor Bikes UK are registered to the initiative and can accept vouchers for the purchase of your new bike. For more information please contact our team.

Order Online in the UK


Our team in the UK are available remotely to help guide you through your Factor journey.

  • The process will usually start with a consultation to decide which is the best bike to suit you, this will include your riding style and the terrain you plan to ride the bike on. This can be done by email, over the phone or by video chat.
  • Then, our expert bike fitting team will work with you to get the right size and set up on your bike. This can be done remotely by providing details of your current set up and a few basic measurements.
  • Once we have finalised your desired bike and optimum set up, we will work with you to configure the final details such as tyre choice and gearing.
  • Your new bike will then be built by our team in the UK, working closely with our bike fitting team to match your requirements.
  • Once built, we will securely ship the bike to your door or you can collect it from one of our showrooms. * Depending on current restrictions.


Factor Bikes Experience Centre, Norfolk


Factor Bikes UK Experience Centre is based in Hethel, Norfolk

The centre is the exclusive home of Factor Bikes in the UK and the only place to experience the complete Factor service. We invite you to come and experience it for yourself.

It provides a dedicated space in which customers can test and purchase the complete catalogue of Factor bikes, enjoy our rider-centric culture and talk about all things cycling over a fresh coffee.

We also provide a Retül bike fitting service, the most extensive fitting available, to ensure the perfect sizing and set up of each bike. You will be able to customise the specification of your new bike, meet our in-house mechanic who will build it, and design bespoke paint schemes with our team.

Visits are by appointment only, please follow the button below to book an appointment now.

How to Find Us

We are based at Hethel Engineering Centre in Norfolk. Customers can call or email ahead to make an appointment. Parking is available in the main car park and guests can enter through the main reception. Our address is:

Unit 20, Hethel Engineering Centre
Chapman Way, Wymondham Road
Hethel, Norwich, Norfolk, NR14 8FB

Opening Hours

Monday: 9am – 5pm
Tuesday: 9am – 5pm
Wednesday: 9am – 5pm
Thursday: 9am – 5pm
Friday: 9am – 5pm
Saturday: (By Special Request)
Sunday: (By Special Request)

Factor Bikes UK

Customer Experience Centre, walk ins welcome or call ahead to make an appointment.
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