We are pleased to announce the appointment of Graham Shrive as the new Engineering Director for Factor Bikes.

In his new role, Shrive will oversee product development for Factor Bikes and Black Inc.

Shrive comes with almost 15-years of design and engineering experience in the cycling industry. Shrive said: “Factor Bikes is extremely unique in the global bicycle industry. Our decision making is guided by what is best for the rider above all else, and with every member of the management being past and present bike racers, that makes for zero compromise in the products.”

He added: “Each and every component at Factor works together to give the best overall riding experience, and the vertical integration of our own factory gives us tremendous control over ride quality, weight, stiffness, and strength. This is all brought together by the tremendously experienced and talented team already in place, and with the recent signing of the Israel Cycling Academy world tour team the motivation to innovate has never been higher.

Rob Gitelis, Factor owner said: “Bringing on a Director of Engineering like Graham shows our commitment to future growth. Graham not only has the experience but more importantly, the vision to help move us into the next chapter as a company.”