UK Showroom

Visit Today

Factor Bikes UK Customer Experience Centre

Factor Bikes UK Customer Experience Centre is based in Hethel, Norfolk. 

The centre is now the exclusive home of Factor Bikes in the UK and the only place to experience the complete Factor service. We invite you to come and experience it for yourself.

It provides a dedicated space in which customers can test and purchase the complete catalogue of Factor bikes, enjoy our rider-centric culture and talk about all things cycling over a fresh coffee.

We also provide a Retül bike fitting service, the most extensive fitting available, to ensure the perfect sizing and set up of each bike – all as part of the service. You will be able to customise the specification of your new bike, meet our in-house mechanic who will build it, and design bespoke paint schemes with our team.


Factor Bikes Showroom

Shop the most complete and up-to-date range of Factor Bikes in the UK, including the new O2 VAM and Vista All-Road bike.

Complete Bike Building Service

Completely customise the specification of your new bike and it will be built in-house by our Factor Mechanic.

Retül Bike Fitting

Every customer will be offered a Retül bike fitting to ensure the perfect size and set up of the bike is achieved.

Book Test Rides

Our fleet of test bikes are available for rides from our Customer Experience Centre. Simply let us know what bike you would like to test and when you would like to visit.

How to Find Us

We are based at Hethel Engineering Centre in Norfolk. Customers can call or email ahead to make an appointment. Parking is available in the main car park and guests can enter through the main reception. Our address is:

Unit 20, Hethel Engineering Centre
Chapman Way, Wymondham Road
Hethel, Norwich, Norfolk, NR14 8FB

Opening Hours

Monday: 9am – 5pm
Tuesday: 9am – 5pm
Wednesday: 9am – 5pm
Thursday: 9am – 5pm
Friday: 9am – 5pm
Saturday: (By Appointment)
Sunday: (By Appointment)

Factor Bikes UK

Customer Experience Centre, walk ins welcome or call ahead to make an appointment.

Visit Us Today

Our showroom is open Monday – Friday 9.00am – 5.00pm and at the weekend by appointment. If you would like to visit the showroom, or book a test ride on a Factor bike, please fill in the form on this page and a member of the team will be in touch to arrange your visit.

Alternatively, please call us on 01953 687 330 or email

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