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News & Media

Factor Bikes Open London Showroom

Factor Bikes Open London Showroom

We are pleased to announce the opening of a brand new Factor Bikes showroom in London. Located on Strype Street within the newly refurbished Strype Street Cycles, the showroom is the only place in London to preview and purchase the complete range of Factor Bikes. This...

Introducing the SLiCK Disc

Introducing the SLiCK Disc

The SLiCK just got faster Introducing the Factor SLiCK Disc, the Time Trial bike of choice for Israel Start-Up Nation in 2020. Our engineers have worked to create a disc version of the recognisable Factor SLiCK. The design remains the same but takes advantage of the...

Building Israel Start-Up Nation’s O2 VAMs

Building Israel Start-Up Nation’s O2 VAMs

It was a New Bike Day to remember for Israel Start-Up Nation as team preparations are well underway for the Tour Down Under.  The mechanics have been busy building the team's O2 VAMs and ONEs in Girona.  The race-ready builds include: Wheels, Bars, Stems and Seatposts...

Our Athletes

We are proud to support these teams and athletes. Since our start, we have been trusted by pros and have seem podiums in the Tour de France, Paris Roubiax, Ironmans, and more. Their feedback is critical to our process, because hardwork and real life can’t be imitated in the factory.

Made for you. By us. 

Unlike most in our industry, Factor is the sole owner of the Factor production facility and author of each and every Factor bicycle. It’s this steadfast commitment to in-house design, testing and production that creates and environment in which inspiration becomes an essential component of perfection.

Perfection doesn’t occur by accident or luck. Instead it’s the product of personally and obsessively overseeing every detail, no matter how small.