Israel Start-Up Nation to continue racing on Factor Bikes in 2022

Jul 16, 2021

Following two successful years of collaboration, Factor Bikes and Israel Start-Up Nation (“ISN”) are pleased to announce their continued partnership in 2022. The team will also continue to use Black Inc wheels and components alongside CeramicSpeed products to equip the team with a winning combination.

Since the inception of our partnership, Factor has worked closely with ISN’s staff and riders on new product testing and development: recent new products such as the Factor OSTRO VAM and Black Inc TWENTY and FORTY FIVE wheels represent some of the innovations that have been born out of this collaboration.

Drawing on ISN’s experience and knowledge through rider feedback empowers Factor to drive innovation to new heights. Seeing the team competing and winning in some of the biggest races in the world on Factor bikes and Black Inc wheels and components is a testament to the work that goes into developing these racing products.

Rob Gitelis, CEO of Factor Bikes said: “We are pleased to be able to continue our work with ISN and build upon the success we have enjoyed to date. In the last two years, the team’s feedback has been a really important and valued part of our development process. Alongside Black Inc and CeramicSpeed, we have a strong partnership in place and we look forward to building on this with new product launches and future racing success.”

Sylvan Adams, co-owner of Israel Start-Up Nation: “It gives me a lot of satisfaction to announce that ISN has renewed our partnership with Factor bikes for next year. Factor produces one of, if not the best road bike in the business, and our riders love the OSTRO VAM in particular. Many of them have told me that it is the best bike they’ve ridden, and that it actually makes them faster. As well, Factor has been extremely responsive to our needs and rider feedback. Factor’s gifted super engineer Graham Shrive has produced a new TT bike which we first tried at the Giro. With Factor, ISN is JUST. GETTING. STARTED.”

ISN will race on the OSTRO VAM, O2 VAM and ONE V2 depending on racing requirements, and Black Inc’s full range of wheels including the TWENTY, THIRTY, FORTY FIVE and SIXTY.

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