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Israel Start-Up Nation got off to a flying start to the 2021 race season at Tour des Alpes-Maritimes et du Var. The team started the three-day tour with big ambitions, bringing a versatile squad, highly motivated to bring home their first victory of the year. The...
Photograhy by Noa ArnonWith the 2021 race season now rapidly approaching, Israel Start-Up Nation have been busily enduring their final preparations together on a team training camp in Girona, Spain before competition is set to commence early February. The ten-day...
Every year when the Northern Hemisphere temperatures begin to plummet, a widespread desire for off-road riding rapidly rises. Although gravel riding is a year-round essential for many, it’s this time of the year that it really springs to life, continuing to gather...
Since the start, we have been trusted by pros and have seen podiums in the Tour de France, Paris Roubaix, Ironmans, and more. Their feedback is critical to our process because hard work and real-life can’t be imitated in the factory.
Made for you. By us.
Unlike most in our industry, Factor is the sole owner of the Factor production facility and author of each and every Factor bicycle. It’s this steadfast commitment to in-house design, testing and production that creates an environment in which inspiration becomes an essential component of perfection. Perfection doesn’t occur by accident or luck. Instead, it’s the product of personally and obsessively overseeing every detail, no matter how small.