Innovation, Speed & Performance Through Advanced Engineering

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Lilloet to Lytton with InstaFund

Lilloet to Lytton with InstaFund

Four riders. Sixty kilometers. Six and a half hours spent exploring gravel alongside the Fraser River in British Columbia. Photo & Video By: Nicholas Kupiak, Ride GradientWhen a UCI Continental Women's team can't race or host clinics, they do the next best option:...

Race Report: Strade Bianche

Race Report: Strade Bianche

The return of WorldTour Racing at Strade Bianche for Israel Start-Up Nation & Parkhotel Valkenburg Gallery from the hot and dusty race through the hills & valleys of Tuscany Israel Start-Up Nation   A hot and dusty return to WorldTour racing at Strade...

Factor Origins: Part Four

Factor Origins: Part Four

Part 4: “Engineers, unconstrained”   Having hit the ground running with immediate Tour de France success, Factor Bikes had made its name. Now it was time for the team to do what it does best – innovate.The Factor Bikes story has come full circle. Born out of the...

Our Athletes

Since the start, we have been trusted by pros and have seen podiums in the Tour de France, Paris Roubaix, Ironmans, and more. Their feedback is critical to our process because hard work and real-life can’t be imitated in the factory.

Made for you. By us.


Unlike most in our industry, Factor is the sole owner of the Factor production facility and author of each and every Factor bicycle. It’s this steadfast commitment to in-house design, testing and production that creates and environment in which inspiration becomes an essential component of perfection.

Perfection doesn’t occur by accident or luck. Instead it’s the product of personally and obsessively overseeing every detail, no matter how small.

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