Factor Fundamentals
Factor Bikes is a high-performance bicycle manufacturer and engineering-first brand, building the fastest UCI-legal racing bikes in the world. Founded by former professional cyclist and carbon-engineering pioneer, Rob Gitelis, Factor designs, prototypes, and manufactures its frames in-house, enabling unmatched speed of innovation and uncompromising control over performance.
Factor’s Dream Factory
Though the frame and wheels form the foundation of every magical ride, having access to premium components is also intrinsic to the process of building your dream bike. Factor Bikes works directly with industry leaders such as SRAM and Shimano to ensure the optimum choice of components for our configured bikes.
News & Stories
What is Racing?
I was going to write, why do we race? But I wrote it down, and it felt too philosophical a place to ...
SpongeBob makes a splash at the Tour de France Femmes avec Zwift
Standing in the staging area ahead of the start of the Tour de France Femmes avec Zwift, the ...
Factor & SpongeBob SquarePants go racing at the Tour de France Femmes avec Zwift
Something that bike racing fans have always appreciated about their sport is the easy access to ...
Why I love the ONE by David Millar
The ONE is unlike any bike I’ve ever ridden. Then again, it doesn’t look like any other bike either.
Rob Gitelis nearing Paris
Now that Rob Gitelis, Founder of Factor and Black Inc, has reached the deep end of the third week in ...
Factor at the Tour
For most cyclists, July represents the high-water mark of the racing season. The weather is at its ...
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