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Factor Bikes & Team Israel Start-Up Nation Ride Together in 2021
Israel Start-Up Nation's Perfect Racing Machine for 2021After a successful first season on the WorldTour; Factor Bikes is proud to continue its collaboration with Team Israel Start-Up Nation and our partners Black Inc and CeramicSpeed in 2021. Our latest innovation,...
Watch: Israel Start-Up Nation 2021 Launch
An exciting new year is underway for Israel Start-Up Nation as they unveil their new kit and a new chapter for the team in 2021. It is a pleasure to welcome Chris Froome to the team and we look forward to seeing both the new and current riders on board their...
Isabella Bertold – A Roller Coaster Season with Instafund La Prima Racing
Image by Nick Nault2020 has been a unique year for all, and a roller coaster ride for our sponsored team’s and athletes, as they’ve had to adapt to a revised race calendar, reset goals and maintain focus, fitness and motivation through periods of uncertainty. ...
Our Athletes
Since the start, we have been trusted by pros and have seen podiums in the Tour de France, Paris Roubaix, Ironmans, and more. Their feedback is critical to our process because hard work and real-life can’t be imitated in the factory.
Made for you. By us.
Unlike most in our industry, Factor is the sole owner of the Factor production facility and author of each and every Factor bicycle. It’s this steadfast commitment to in-house design, testing and production that creates and environment in which inspiration becomes an essential component of perfection.
Perfection doesn’t occur by accident or luck. Instead it’s the product of personally and obsessively overseeing every detail, no matter how small.
