Dan Martin Wins Stage 3 of the Vuelta a España

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Israel Start-Up Nation at the 2020 Vuelta a España

Israel Start-Up Nation at the 2020 Vuelta a España

The Vuelta a España 2020 marked the final Grand Tour of the unique, delayed World Tour race season where Israel Start-Up Nation rounded things off on an absolute high. Team leader, Dan Martin proved from the start, he was back to his A game, stealing several early...

A bike fit for the KOM King

A bike fit for the KOM King

KOM King, John Ebsen wins his fourth Taiwan KOM Challenge on ultra lightweight weapon - the O2 VAM disc with Black Inc TWENTY tubular wheelsLast year, when we interviewed our Sales Director, John Ebsen after the Taiwan KOM Challenge, he was adamant that he would not...

Israel Start-Up Nation at the 2020 Giro d’Italia

Israel Start-Up Nation at the 2020 Giro d’Italia

Race GalleryThe 2020 Giro d’Italia was an incredible success for Israel Start-Up Nation who rode their way to their very first World Tour and Grand Tour victory when Alex Dowsett emphatically claimed honours on Stage 8. To add to the history making achievement,...


Dan Martin wins a Stage and takes 4th overall at the Vuelta.


Relive the action from the 2020 Tour de France with Israel Start-Up Nation


A stage win and a glorious Giro for Factor Bikes & Israel Start-Up Nation

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Since the start, we have been trusted by pros and have seen podiums in the Tour de France, Paris Roubaix, Ironmans, and more. Their feedback is critical to our process because hard work and real-life can’t be imitated in the factory.

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Unlike most in our industry, Factor is the sole owner of the Factor production facility and author of each and every Factor bicycle. It’s this steadfast commitment to in-house design, testing and production that creates and environment in which inspiration becomes an essential component of perfection.

Perfection doesn’t occur by accident or luck. Instead it’s the product of personally and obsessively overseeing every detail, no matter how small.

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