Factor Fundamentals
Factor Bikes is a high-performance bicycle manufacturer and engineering-first brand, building the fastest UCI-legal racing bikes in the world. Founded by former professional cyclist and carbon-engineering pioneer, Rob Gitelis, Factor designs, prototypes, and manufactures its frames in-house, enabling unmatched speed of innovation and uncompromising control over performance.
Factor’s Dream Factory
Though the frame and wheels form the foundation of every magical ride, having access to premium components is also intrinsic to the process of building your dream bike. Factor Bikes works directly with industry leaders such as SRAM and Shimano to ensure the optimum choice of components for our configured bikes.
News & Stories
A Guide to Factor’s Gravel Bike Range
Factor’s current gravel range consists of three specialist race platforms: ELARA for Race Speed, ...
Making fast faster
We often get asked, “How can you possibly improve this bike?!”, when the person asking the question ...
Racing Changes Things
Bike brands lean on all sorts of catchphrases and shorthand to help define themselves to customers. ...
What is Racing?
I was going to write, why do we race? But I wrote it down, and it felt too philosophical a place to ...
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