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More from the Factor Blog

Live Q&A with Factor Owner Rob Gitelis

Live Q&A with Factor Owner Rob Gitelis

Instagram Live Q&A with Factor Owner Rob Gitelis, presented by Alex DowsettWhen: Saturday 30 May 2020 Time: 2PM CET // 1PM BST // 8AM EST Where: Factor Bikes Instagram Page Join Factor Bikes owner Rob Gitelis as he goes live on Instagram to answer your questions...

Tech Talk: Internal Cabling Conundrum

Tech Talk: Internal Cabling Conundrum

Factor’s Engineering Director, Graham Shrive, explores the ‘ins and outs’ of cable routing when developing a lightweight road frameSome of our customers have asked why their O2 or O2 VAM has cables showing outside of the frame. To answer this, it is best to explain...

Bike Check: Mads Würtz Schmidt’s Factor SLiCK

Bike Check: Mads Würtz Schmidt’s Factor SLiCK

In this series, we talk to the pros about their bikes: what they ride and why. More than simply a spec list, this is an insight into how the world’s best riders select their tools. Name: Mads Würtz Schmidt Age: 26 Role: Classics, time triallist Height: 176cm  ...

Our Athletes

Since the start, we have been trusted by pros and have seen podiums in the Tour de France, Paris Roubaix, Ironmans, and more. Their feedback is critical to our process because hard work and real-life can’t be imitated in the factory.

Made for you. By us.

 

Unlike most in our industry, Factor is the sole owner of the Factor production facility and author of each and every Factor bicycle. It’s this steadfast commitment to in-house design, testing and production that creates and environment in which inspiration becomes an essential component of perfection.

Perfection doesn’t occur by accident or luck. Instead it’s the product of personally and obsessively overseeing every detail, no matter how small.

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