News & Updates
ELARA: Developed Through Racing
Third-party tested as the fastest gravel bike. Watch Factor's Chief Brand Officer David Millar walk ...
ONE SP raced at the highest level
The
A Guide to Factor’s Gravel Bike Range
Factor’s current gravel range consists of three specialist race platforms: ELARA for Race Speed, ...
Making fast faster
We often get asked, “How can you possibly improve this bike?!”, when the person asking the question ...
Racing Changes Things
Bike brands lean on all sorts of catchphrases and shorthand to help define themselves to customers. ...
What is Racing?
I was going to write, why do we race? But I wrote it down, and it felt too philosophical a place to ...
SpongeBob makes a splash at the Tour de France Femmes avec Zwift
Standing in the staging area ahead of the start of the Tour de France Femmes avec Zwift, the ...
Factor & SpongeBob SquarePants go racing at the Tour de France Femmes avec Zwift
Something that bike racing fans have always appreciated about their sport is the easy access to ...
Why I love the ONE by David Millar
The ONE is unlike any bike I’ve ever ridden. Then again, it doesn’t look like any other bike either.
Rob Gitelis nearing Paris
Now that Rob Gitelis, Founder of Factor and Black Inc, has reached the deep end of the third week in ...
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