Factor in 2025

Nothing beats a good bike ride. At Factor, that feeling is why we do what we do.

The Aerodynamic Story

There are times when a bike brand needs to be bold. In research and development. In design, ...

Graham Shrive’s Clarity on tyre clearance

There are few people who have had more of an impact on what Factor Bikes has become than Chief ...

Factor ONE

Factor joins Rapha in Shanghai

With a vibrant cycling scene and a rich cultural history and cuisine, Shanghai stands as one of the ...

Built Differently: Rob Gitelis on How Factor Does It

Recognising that the inscrutability of the bike industry is a frequent complaint among cyclists, we ...

Black Inc FIVE Track

Track racing in cycling often gets compared to Formula 1 racing for cars: the origin of all the ...

Magnus Bak wins Gravel Earth Series

Ranxo Gravel in Catalonia, the final round of the Gravel Earth Series, took place on the last Sunday ...

ALUTO’s graphic concept

With an engineering focus on creating a bike capable of fast performance and bold adventure, the ...

Factor ALUTO