ELARA: Developed Through Racing

Third-party tested as the fastest gravel bike. Watch Factor's Chief Brand Officer David Millar walk through the Factor ELARA and explain where it sits in our gravel ecosystem.

The ELARA exists because Factor engineers listened to Factor athletes. Those athletes have the experience and the focus to know what it takes to win the most competitive gravel events. Our engineers have the expertise and the vision to turn that feedback into hardware. The result is the fastest gravel bike available, paired with the fastest gravel wheels in the Black Inc SIXTY FOUR Gravel.

Nobody knows yet what gravel racing becomes. We are certain that the ELARA will remain one of the major signposts for riders and developers alike.

Watch the video for the full picture of Factor's three-pronged gravel attack.

Factor ALUTO – Race Balance

Factor SARANA – Race Endurance

Factor ELARA – Race Speed