APR 1, 2023

Adam Roberge x Factor

Like many quality North American road riders, the pandemic put Canadian Adam Roberge in a unique ...

MAR 9, 2023

Own a one-of-a-kind OSTRO VAM

Factor is happy to be supporting the Live Life Foundation initiative to raise awareness and funds ...

MAR 2, 2023

Team Amani Creating Opportunities

The 2022 season offered Factor-sponsored Team Amani a lot of success as well as profound loss. As ...

FEB 28, 2023

Dylan x Factor

“My mentality about cycling aligns well with Factor,” explains Factor athlete, Dylan Johnson. “In ...

NOV 29, 2022

Alexey and Willie at Iceman

Most cyclists have an origin story for why they ride. Who got them into it, who inspired them to try ...

NOV 4, 2022

Duke’s Bike: The Story Behind the Design

SEP 30, 2022

All-weather additions to our Emporium

Just because it’s raining doesn’t mean you can’t still enjoy your bike. We’re adding more products ...

SEP 23, 2022

Factor OSTRO Gravel

SEP 20, 2022

Beth Potter: the competitive edge

SEP 16, 2022

Relive Leadville with Factor