Factor Bikes Open New Showroom in Harrogate, North Yorkshire

Jul 9, 2020

Factor Bikes Harrogate

Factor Bikes are pleased to reveal the location of our newest showroom in Harrogate, North Yorkshire. Factor Bikes Harrogate is open now at the Cold Bath Clubhouse, a venue made famous in 2019 when the UCI Road World Championships came to town.

Recognising the rich cycling heritage of the area, our new showroom is located on the doorstep of some of the best cycling in the UK. Harrogate’s central UK location will allow us to serve our growing customer base and allow even more people to enjoy the ‘Factor Experience’.

The Factor Experience in Yorkshire

John Bailey, Managing Director of Factor Bikes UK said: “This is another exciting step forward for Factor as we continue to reignite the brand with cyclists in the UK. Having visited Harrogate last year for the World Championships and experienced the passion for cycling first-hand, I was convinced there was a place for Factor in the town.”

The new showroom has been set up to offer the complete ‘Factor Experience’, enabling customers to explore the full range of Factor bikes, enjoy guided test rides around beautiful local routes, have a comprehensive bike fit and discuss custom build options and specifications.

To service our customers in the area, Factor have appointed a new team member to oversee the ‘Factor Experience’ in Harrogate. Moray Tuach will be on hand to look after customers in the showroom and his extensive knowledge of the local area makes him the perfect guide for local test rides on a Factor.

Visit Us Today

Factor Bikes Harrogate is located at the Cold Bath Clubhouse, formerly known as the Zwift Draft House during the 2019 World Road Championships. The site is also home to the Cold Bath Brewing Co. and Grön cafe for pre/post ride coffee, food and refreshments. 

Walk-ins are welcome but appointments are advisable for test-rides and to ensure the bike you wish to view is available.

For more information please fill in the form below, email us at ukinfo@factorbikes.com or call 01953 687330

Factor Bikes Harrogate

Walk-ins welcome but appointments are necessary for test-rides.

Book an Appointment

Cycling in Yorkshire


Yorkshire and Harrogate, in particular, is one of the hotbeds of UK cycling. The town has a longstanding association with cycling and the huge success of the Tour de France in 2014 showcased the superb roads and routes available. Harrogate is now a regular hub for the annual Tour de Yorkshire and also hosted the 2019 UCI World Road Race Championships.

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