Watch: Israel Start-Up Nation 2021 Launch

Jan 8, 2021

A New Year, New Kit and New Faces

An exciting new year is underway for Israel Start-Up Nation as they unveil their new kit and a new chapter for the team in 2021.


It is a pleasure to welcome Chris Froome to the team and we look forward to seeing both the new and current riders on board their Factor’s in 2021. 

To kick off the season, the team sent Froome and Guy Sagiv out for some full-gas climbing and descending in their new 2021 team kits on their Factor Bikes.

Chris Froome is on the Factor OSTRO VAM and Guy Sagiv on the Factor O2 VAM.

Watch the video below:

Images by: @veloimages



Video by: Noam Chojnowski.

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