“Skateboarding saved my life. Now cycling has saved my skateboarding.”

Special Giro OSTRO VAM

All cycling sponsors are highly appreciated by their teams, but it becomes extra fun when a sponsor ...

Adam Roberge x Factor

Like many quality North American road riders, the pandemic put Canadian Adam Roberge in a unique ...

Own a one-of-a-kind OSTRO VAM

Factor is happy to be supporting the Live Life Foundation initiative to raise awareness and funds ...

Team Amani Creating Opportunities

The 2022 season offered Factor-sponsored Team Amani a lot of success as well as profound loss. As ...

Dylan x Factor

“My mentality about cycling aligns well with Factor,” explains Factor athlete, Dylan Johnson. “In ...

Alexey and Willie at Iceman

Most cyclists have an origin story for why they ride. Who got them into it, who inspired them to try ...

Duke’s Bike: The Story Behind the Design

All-weather additions to our Emporium

Just because it’s raining doesn’t mean you can’t still enjoy your bike. We’re adding more products ...

Factor OSTRO Gravel