Factor Fundamentals
Factor Bikes is a high-performance bicycle manufacturer and engineering-first brand, building the fastest UCI-legal racing bikes in the world. Founded by former professional cyclist and carbon-engineering pioneer, Rob Gitelis, Factor designs, prototypes, and manufactures its frames in-house, enabling unmatched speed of innovation and uncompromising control over performance.

Factor’s Dream Factory
Though the frame and wheels form the foundation of every magical ride, having access to premium components is also intrinsic to the process of building your dream bike. Factor Bikes works directly with industry leaders such as SRAM and Shimano to ensure the optimum choice of components for our configured bikes.

The Aerodynamic Story
There are times when a bike brand needs to be bold. In research and development. In design, ...

Graham Shrive’s Clarity on tyre clearance
There are few people who have had more of an impact on what Factor Bikes has become than Chief ...

Factor ONE

Built Differently: Rob Gitelis on How Factor Does It
Recognising that the inscrutability of the bike industry is a frequent complaint among cyclists, we ...
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