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Ride at Home with Israel Start-Up Nation

Ride at Home with Israel Start-Up Nation

Ride at home with the team, help donate protective masks and you could win a team edition Factor O2 VAM FramesetPhoto: BettiniJoin the Israel Start-Up Nation team and ride at home on Zwift as part of the Medical Aid Ride Series. For every person that joins the virtual...

Factor O2 VAM – Lightweight with Disc Brakes

Factor O2 VAM – Lightweight with Disc Brakes

Factor O2 VAM - UCI Illegal under 6.8kg with disc brakesOne of the arguments against disc brakes in the pro peloton has been the challenge of building a WorldTour bike light enough to hit the UCI weight limit. It was not possible. Until now.The O2 VAM is Israel...

Israel Start-Up Nation at Omloop Het Nieuwsblad

Israel Start-Up Nation at Omloop Het Nieuwsblad

The Classics season started in Belgium with Omloop Het Nieuswblad on February 29. It was the first cobbled classics of the 2020 season for Israel Start-Up Nation riding Factor Bikes. Thank you to Jered Gruber for the photography.Discover more from Factor Bikes

Our Athletes

 

We are proud to support these teams and athletes. Since our start, we have been trusted by pros and have seen podiums in the Tour de France, Paris Roubaix, Ironmans, and more. Their feedback is critical to our process because hard work and real-life can’t be imitated in the factory.

Made for you. By us.

 

Unlike most in our industry, Factor is the sole owner of the Factor production facility and author of each and every Factor bicycle. It’s this steadfast commitment to in-house design, testing and production that creates and environment in which inspiration becomes an essential component of perfection.

Perfection doesn’t occur by accident or luck. Instead it’s the product of personally and obsessively overseeing every detail, no matter how small.